Selling your home in anything other than an active market can seem challenging, but what do you do when yours is only one of many homes in your neighborhood with For Sale signs? Surprisingly, there are actually some advantages to marketing your home in this situation.
More buyers are drawn to neighborhoods where they can preview more homes at once. More buyers means more opportunities for your home to be seen and to attract an offer, so make your listing stand out against your competition.
Price your home aggressively after reviewing the comparable sales figures provided by your real estate representative. Don't give your neighbors the advantage of looking like a bargain compared to your listing - take it yourself and show buyers what a great value you're offering. If you're competing against foreclosure listings, having your home in "move in" condition helps, because foreclosures often need lots of repairs.
With this much activity in the neighborhood, make sure that your home is available for showing on literally a moment's notice. Buyers who come to look at other listings may spot yours and want to see it right away to make comparisons. Be prepared for "impulse" prospects with good housekeeping and an escape plan for unexpected showings.
Finally, don't worry if your neighbor sells first - that just makes for less competition in your market!
Showing posts with label sell your home. Show all posts
Showing posts with label sell your home. Show all posts
4/5/10
2/19/10
When Push Comes To Shove
If you're under pressure to sell your home quickly in a challenging market, you may have to swallow a large dose of reality and take some radical steps to increase your home's visibility. While making concessions can seem difficult, please consider the following proven suggestions to produce a quick sale.
Remember that there are myriad possibilities for exposure in today’s internet-driven society. In addition to your agent’s traditional print and online marketing tools, use social networking sites like facebook and Twitter to promote your listing to younger first-time buyers.
When setting your price, place it ten to fifteen percent below your competition. All other things being equal, your home will readily appear as the best value.
Also consider the price "range" your home will fall into, and make sure you're on the lower end of that range. For example, a $299,000 home falls into the upper end of the $275,000 to $300,000 range, but that same home priced at $301,000 is in the lower end of the $300,000 to $350,000 range. Buyers tend to look in ranges of prices, so again, make yours look like the best value.
Finally, talk with your agent about incentives you can offer, like paying buyer closing costs or a decorating allowance. If you have a strong need to sell quickly, any or all of these suggestions should produce results.
Remember that there are myriad possibilities for exposure in today’s internet-driven society. In addition to your agent’s traditional print and online marketing tools, use social networking sites like facebook and Twitter to promote your listing to younger first-time buyers.
When setting your price, place it ten to fifteen percent below your competition. All other things being equal, your home will readily appear as the best value.
Also consider the price "range" your home will fall into, and make sure you're on the lower end of that range. For example, a $299,000 home falls into the upper end of the $275,000 to $300,000 range, but that same home priced at $301,000 is in the lower end of the $300,000 to $350,000 range. Buyers tend to look in ranges of prices, so again, make yours look like the best value.
Finally, talk with your agent about incentives you can offer, like paying buyer closing costs or a decorating allowance. If you have a strong need to sell quickly, any or all of these suggestions should produce results.
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